Dragon Stout – Be Bold

For our Be Bold TVC, we wanted to depict the emotional experience of drinking Dragon Stout. Dragon Stout drinkers are confident individuals who stand their ground in the face of challenges.

We used musical artist Masicka to be the visual representation of that bold attitude. Without having to say anything, he conveys his inner strength to a would-be rival, the kind of strength one might feel while drinking a Dragon.